CUSTOMER JOURNEY

We use customer journey to help understand how customers experience products and services and the points at which particular types of intervention, sales and marketing activity will support customer attraction, activation and re-activation. We utilise a pre-experience/experience/post experience model as a framework for developing our understanding of customer journeys.

product placement

Through a partnership with WTFN and Fred, we can support product placement strategies for TV, movies and lifestyle programming. Think Heinekin, Bollinger and Omega in the James Bond movies, but targeted to your audience in a way that matches your needs and budget. 

Our three core areas of product placement are: Lifestyle television show partnering, traditional paid TV and movie product placement and late stage financing opportunities.

virtual events & e-commerce

We are currently running virtual events and channel training in Australia, the UK, USA, Singapore, Japan and Thailand. These include virtual tastings, virtual tourism and online training events, with a focus on trade, distributors, consumers, influencers and importers.

We have been highly innovative in the eCommerce space and are currently working on activations with online clubs, online retailers, NFC and RFID tagging for consumer engagement, content campaigns and online distribution backends.

connecting with customers

Being effectively targeted is more critical and more difficult. As a strategic provider, we help to identify & develop your customer experience, who you need to connect with, where they are and how you will connect.

We provide: experience design, sensory evaluation, on-packaging engagement, value proposition design, product development, customer interviews, customer journey mapping and growth hacking plans.

SENTIMENT ANALYTICS

We utilise a range of tools for customer sentiment analysis to determine what customers adn commen tators are saying on social media and the web impact, identifying causes of negative and positive sentiment, analysing campaign impact and identifying events that have had positive and negative effects on brands.

We have been featured by IBM for the use of their tools in social engagement analysis, which can be found here. and have provided a range of tourism and product companies with analysis on their overall impact, benchmarked them against competitors, identified which media events, influencers and commenters/reviewers are impacting their brand.

We use this to help customers improve their storytelling and targeting.

Global pricing

We help customers see how their product is priced in global markets. We compare competitor product prices in specific markets, track global pre-tax price spreads, benchmark product bundles in multiple markets.

We can also identify discounting on brands compared to competitors as an early signal for change in market value proposition, compare supplier prices received to market product prices and review country and regional value proposition changes as reflected in consumer price changes over time.

 We have developed models and databases for premium wine, luxury wine, bottled water, gins and whiskys.